In 1972, Steven Zaboji founded Balaton Marketing (named after the largest lake in his native country, Hungary) after a nine-year tenure in the retail audio industry. For the last 30 years, Balaton has been associated with the highest quality, limited distribution products, as exemplified by Yamaha Electronics which has anchored the company since 1975. The spirit of Balaton is rooted in integrity, intellectual curiosity, education, creativity, and excellent service. As a team, Balaton delivers the sales and marketing savvy to distinguish the products it represents from all others.

• Yamaha
• BDI
• Sennheiser
• Planet Waves
• Midlite
• Monitor Audio
• Russell Systems
• Projection Design

The Virtual-Representative is an Electronic Newsletter published by Balaton every Friday and delivered online to hundreds of sales and management personnel in Balaton's sales territory. It is designed to augment vital information to those individuals that are on the forefront of the selling process and to do it concisely with text, graphics and pertinent web-links.

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If you are a member of a manufacturer's representative organization or any other organization that would benefit from an efficiently published E-Newsletter, please click on the link above for more information.

Steve Zaboji 
   President Jason Harris 
   Vice President Mary Spring 
   Office Manager Jason Holland 
   Sales Representative Aaron Cochran 
   Sales Representative Cameron Zaboji 
   Administrative Assistant Norman Bringsjord 
   IT Manager

Balaton Marketing   45662 Terminal Drive Suite 120
   Sterling, VA 20166
   800-288-4434  703-471-1764