In 1972, Steven Zaboji founded Balaton Marketing (named after the largest lake in his native country, Hungary) after a nine-year tenure in the retail audio industry. For the last 40 years, Balaton has been associated with the highest quality, limited distribution products, as exemplified by Yamaha Electronics which has anchored the company since 1975. The spirit of Balaton is rooted in integrity, intellectual curiosity, education, creativity, and excellent service. As a team, Balaton delivers the sales and marketing savvy to distinguish the products it represents from all others.
The Virtual-Representative is an Electronic Newsletter published by Balaton every Friday and
delivered online to hundreds of sales and management personnel in Balaton's sales territory. It is designed to augment vital
information to those individuals that are on the forefront of the selling process and to do it concisely with text, graphics
and pertinent web-links.
If you are a member of a manufacturer's representative organization or any other organization that would benefit from an efficiently published E-Newsletter, please CLICK HERE for more information on the Virtual representative system.